Despite slow progress, easyProperty says its new strategy will succeed

first_imgRelaunched hybrid estate agency easyProperty has claimed that a strategy of growing its network locally and organically will make it more successful than other Purplebricks wannabes including YOPA.The agency has also revealed that it has 37 local representatives around the UK following its relaunch in January, some way off its original stated aim to have 72 signed up by now.It has financial backing from both Easy brand owner Sir Stelios Haji-Ioannous and City investment fund Toscafund, and now has 129 properties listed on Rightmove.Its geographic coverage includes licenced representatives in East Ayrshire, Glasgow, Lanarkshire, Wales, Newcastle-upon-Tyne, Birmingham, Holyhead, Derby, Pembrokeshire, Hereford, Fareham, Lincoln and Coventry.Its boss David Brierley (left), who also owns agency marketing services firm Evolve, has now spoken about why he bought the agency off ePropServices, and its new structure.In many ways easyProperty is similar to Purplebricks but – Brierley claims – offers licensees greater autonomy. Each territory contains 25,000 to 30,000 occupied homes, and easyProperty now has a three-point fees plan including upfront, split fee and no sale, no fee.“I’m an estate agent and have been all my life and I believe easyProperty is the future of estate agency because, when Purplebricks and Tepilo came along, it was the one brand that I thought would make it.“Clearly that didn’t happen for all sort of reasons, but it remains a household brand with huge consumer awareness and I want to develop it and create a modern-day estate agency.”Brierly tells Chris Watkin during a video interview that although easyProperty is being rebuilt as a national business, selling and buying homes remains an intensively local affair.“Rather than conquer the world, we have a strategy that is to build the brand awareness in certain areas but, if there’s no coverage in between we don’t mind – we’re just building the brand.”Watch the interviewDavid Brierley easyProperty Evolve Partnership easyProperty May 7, 2020Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » Despite slow progress, easyProperty says its new strategy will succeed previous nextAgencies & PeopleDespite slow progress, easyProperty says its new strategy will succeedNew owner who bought the business in October last year and relaunched it in January now has 37 local representatives, and 122 properties listed on Rightmove.Nigel Lewis7th May 202001,401 Viewslast_img

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